Mike Moorman, founding owner

Welcome Future Client

A letter from the founder:

Thank you for choosing to explore our fitness options amidst the overwhelming choices available today. With countless infomercials and online scams pushing fad diets and trendy exercise equipment, finding reliable guidance can feel daunting. My team of certified trainers and I recognize the challenges you face in reaching your fitness aspirations. We've empowered hundreds of individuals like you with the tools, insights, and encouragement needed to achieve their desired results. Whether your aim is to lose weight, enhance athletic performance, or simply get headed towards a healthier lifestyle, we are committed to helping you succeed together.

It's hard to fathom that nearly 30 years have passed since I launched Absolute Fitness in 1998. Throughout this journey, I've witnessed the highs and lows of the fitness industry. My entry into this field began in 1996 with a major corporate fitness chain, where I quickly realized the injustices faced by honest customers striving for better health. Many were trapped in long-term membership contracts, and once signed up, customer service vanished. New members often found themselves lost in sprawling 40,000 square foot gyms, unsure of how to navigate the equipment. Frustrated, they turned to personal trainers, only to find the fees exorbitant and tied to yet another lengthy contract. This model thrives on signing up members, letting them become disheartened, and continuing to bill them automatically, maximizing profits at the expense of genuine support. Sound familiar? You might have encountered this if you've ever dealt with one of those massive gym chains.

The primary motivation behind establishing this company was to address the challenges faced by individuals eager to transform their health. I aimed to make personal training accessible and foster a welcoming atmosphere where people can learn effective workout techniques and self-care practices. Our session rates are more budget-friendly than most local gyms, and we operate on a pay-as-you-go basis without any contracts, as I believe no one should be obligated to finance their fitness journey. Unlike cramped personal training studios, our facility boasts a spacious 6,300 square foot gym, fully equipped with the same high-quality gear found in larger health clubs. We prioritize our clients by not offering memberships, ensuring that the focus remains on their progress rather than on membership fees.

Explore our website for more information. Should you have any inquiries, don’t hesitate to reach out via phone or email; we’re here to assist you with any questions. If our offerings resonate with you, consider booking a consultation at no cost or obligation. We look forward to the opportunity to collaborate with you soon.

Sincerely,

Mike Moorman, Founder and President